FOUNDER · GTM STRATEGY
Andrej Evtimov
Ten years in B2B growth, from paid search and SEO to outbound at Sopro, one of the UK's largest outbound agencies. Designs every system we deploy.
LinkedIn →Forward-deployed GTM engineering
Pipeline is anengineering problem.
We embed GTM engineers in B2B tech companies that sell to enterprise. They wire your data, outreach and CRM into one revenue engine inside your own stack, ship improvements every week, and train your team to run it.
- First system live in about 3 weeks
- Built in your accounts. You own all of it.
- Pays back in 90 days, or we keep working
Andrej Evtimov, founder, on how we work
Built for revenue teams at
01/ The problem
Most stacks are bought,not built.
Most B2B teams we meet already pay for a data tool, a sequencer, a signal tool and a CRM. Lists still get built in spreadsheets, signals expire in someone's inbox, and nobody can say which channel made the quarter. The tools are fine. What's missing is the wiring between them, and an engineer accountable for the number at the end.
02/ Why teams call us
Four signs pipelineis leaking.
01
Reply rates fell and nobody can say why.
Domains are burned, the copy is stale and the list was bought, not built.
02
Leads live in five tools.
Website visitors, LinkedIn engagement and event lists never reach a rep in time.
03
Your SDRs build lists instead of selling.
Half the week goes into research a system could do overnight.
04
The board asks what drives pipeline.
The answer is a spreadsheet someone rebuilds every Monday.
03/ The engine
Five layers,one revenue engine.
Every engagement is built from the same five layers. We start where your pipeline leaks first and add layers as each one pays back.
L1 · Target
Who is worth selling to.
What we build
- ICP and account model built from your won deals
- Your market mapped account by account, not bought as a list
- Contacts from several providers, verified before anything is sent
Tools
ClayProspeoApify
Judged on: accounts that match your best customers
How we build lists →L2 · Signal
Who is in market right now.
What we build
- Website visitors identified and matched to accounts
- LinkedIn engagement, hiring, funding and tech changes tracked
- Every signal scored and sent to the right rep in Slack and your CRM
Tools
RB2BClearCueOpenFunnelPhantomBuster
Judged on: sales-accepted accounts per month
Signal-based outbound →L3 · Reach
How they hear from you.
What we build
- Sending infrastructure: domains, mailboxes, warm-up and daily health checks
- Email and LinkedIn sequences by segment, sent from your team's own profiles
- Founder content, SEO and paid search aimed at the same accounts
Tools
SmartleadInstantlyHeyReachLemlistZapmailPlusVibeAhrefsGoogle Ads
Judged on: positive replies by segment
Cold email →L4 · Convert
What happens when they answer.
What we build
- Replies sorted and routed within minutes, so no interested buyer waits
- Meetings booked straight into the right calendar
- CRM records created and enriched without manual entry
Tools
HubSpotn8nZapierMakeClaude
Judged on: meetings held
Reply handling →L5 · Measure
What is working, in one number.
What we build
- CRM clean-up with agreed stage and field definitions
- Attribution from first touch to closed-won
- A live dashboard and a weekly pipeline review
Tools
HubSpotSearch ConsoleBinaryFlow dashboards
Judged on: pipeline created per channel
Pipeline dashboards →04/ Inside a deployment
One client,layer by layer.
MS Energy sells fully funded on-site power to UK manufacturers and logistics sites. Off-the-shelf lists were full of tenants and wrong-fit roles. This is what we built, layer by layer.
- TARGET
Sites before people
Land Registry ownership, EPC floor areas, ESOS audits and solar planning data merged into one target list. Contacts were added afterwards.
2,077owner-occupied sites across 1,245 companies
- REACH
Infrastructure matched to the buyer
Microsoft mailboxes for an Outlook-heavy audience, with campaigns split by industry and site type.
6,700+emails in two months at ~1% bounce
- REACH
LinkedIn from the team's own profiles
Warm-up, a connection request, then a three-step sequence. Non-responders were handed to email and the client's caller.
~10%reply rate, 15%+ acceptance
- CONVERT
Six years of lost deals, back in play
Old opportunities cleaned, re-enriched and returned to live campaigns.
450companies reactivated
- MEASURE
Judged daily on human replies
Every angle was measured on replies, not opens. What didn't work was cut within a week.
05/ Results
Measured in replies,meetings and pipeline.
Reported from client accounts, not industry benchmarks.
15.3%
cold email reply rate
CAPITAL PAD50%
reply rate on partner campaigns
GDPRLOCAL~20%
LinkedIn reply rate in US enterprise
AMAISE280+
qualified applications from Meta ads
UMOTO450
companies reactivated from lost deals
MS ENERGY10 hrs
of manual work removed each week
VERTT"BinaryFlow runs our SEO, LinkedIn and paid search as one system. Our pages climbed in Google within weeks, and our partner campaigns get replies from every second person we reach."
Zlatko, Country Manager, GDPRLocal
06/ Selected work
Different buyers.Same method.
Compliance, private equity, automotive and industrial energy. Each system was built in the client's own stack.
SEO & AEO · LinkedIn outreach · Google Ads · Founder content · Reporting
Building the growth engine behind a GDPR compliance brand
~19,000Google clicks in 6 months
Read case study →
Cold email · Google Ads · Landing pages · LinkedIn retargeting
Investor and sponsor acquisition for a private equity co-investment platform
169Google Ads sign-ups across two quarters
Read case study →
Go-to-market plan · Meta ads · Funnel & landing pages · Founder video · Data
A partner acquisition funnel for a UK garage network
280+qualified garage applications
Read case study →MS Energy
Data pipeline · Cold email · LinkedIn outreach · CRM reactivation
A full outbound engine for UK industrial energy sales
2,077owner-occupied sites mapped
Read case study →07/ Method
Kickoff to livein about three weeks.
Six steps, the same for every client. You see every number from the first send.
WEEK 0
Teardown
A 30-minute call on your target, your stack and your sales motion. We scope a fixed price on the call.
WEEK 1
Blueprint
We join your Slack, audit data, domains and CRM, and record the baseline every result is measured against.
WEEKS 2–3
Build
Data, signals, infrastructure, sequences and CRM wiring, built in your accounts.
WEEK 3
Launch
First sends go out. Every reply, meeting and bounce appears on your dashboard.
WEEKS 4–12
Tune
A weekly review. Winning angles get more volume, losing ones get cut.
ONGOING
Transfer
Documentation, recorded walkthroughs and training for the person who will own it. Or we stay on and run it.
08/ Visibility
You see what we see,every day.
Every client gets a live dashboard over their own data. No monthly PDF and no screenshots from tools you can't open.
Sending health
Domain AHealthy
Domain BHealthy
Domain CWarming
Domain DHealthy
Positive replies by segment
Enterprise
Mid-market
Partners
Events
Meetings held
Pipeline by channel
EmailLinkedInContentPaid
Illustration. Live dashboards run on your own data.
Sending health, checked daily
Every domain and mailbox, with a warning before deliverability drops.
Replies by segment
Which audience and angle get human replies, not opens.
Pipeline by channel
Each opportunity tied to the channel and signal that created it.
09/ The difference
Not a lead-gen agency.Not another tool.
| Criterion | Lead-gen agency | Hiring SDRs | BinaryFlow |
|---|---|---|---|
| Where it runs | Their tools and domains | Your team, from scratch | Your stack and your accounts |
| Who owns the data | Usually the agency | You | You |
| Time to first pipeline | Weeks of onboarding | Months of hiring and ramp | About three weeks |
| What it answers to | Meetings booked | Activity targets | Replies, meetings and pipeline, weekly |
| When it ends | The pipeline stops | The process leaves with the person | The runbook and the owner stay |
Lead-gen agency
- Where it runs
- Their tools and domains
- Who owns the data
- Usually the agency
- Time to first pipeline
- Weeks of onboarding
- What it answers to
- Meetings booked
- When it ends
- The pipeline stops
Hiring SDRs
- Where it runs
- Your team, from scratch
- Who owns the data
- You
- Time to first pipeline
- Months of hiring and ramp
- What it answers to
- Activity targets
- When it ends
- The process leaves with the person
BinaryFlow
- Where it runs
- Your stack and your accounts
- Who owns the data
- You
- Time to first pipeline
- About three weeks
- What it answers to
- Replies, meetings and pipeline, weekly
- When it ends
- The runbook and the owner stay
10/ Operating standards
How we runevery account.
01
Your stack, your data
Everything is built in your accounts. There is nothing to migrate if we part ways.
02
Replies over opens
We report human replies, meetings and pipeline. Open rates are not a result.
03
Cut within a week
Every angle has a kill date. What doesn't work gets stopped, not defended.
04
Deliverability first
Domains and mailboxes are checked daily, and bounce rates are kept close to 1%.
05
One source of truth
Sales, marketing and leadership read the same number from the same place.
06
Documented by default
Every workflow ships with a runbook your team can follow without us.
11/ Data and compliance
Your data stayswhere it belongs.
We run outreach for a GDPR compliance firm. You get the same standard.
Built in your accounts
We work inside your CRM, sequencer and workspace, with access you grant and can revoke.
GDPR and FADP aware
EU, UK and Swiss rules respected in sourcing and outreach. Opt-outs honoured on every channel.
Auditable flows
Every enrichment, score and send can be traced back to its source.
You own it
Lists, workflows and dashboards belong to you from day one.
12/ Team
The people who build itare the people who run it.
No account managers and no hand-off to juniors. The engineer on your kickoff call is the one working in your stack.
GTM OPERATIONS
Petar Stavridis
Owns data, list building and campaign operations, so the right people see your message.
AUTOMATION ENGINEER
Jovan
Builds the workflows, integrations and agents that connect your stack.
13/ Engagements
Fixed scope. Fixed price.Clear payback.
01
Scope
We look at your target, stack and sales motion, and tell you which system to deploy first.
Free, 30 minutes
02
Deploy
A fixed-fee build of one or more layers, live in about three weeks. Includes documentation and training for your team.
Fixed fee, scoped on the call
03
Operate
We run, tune and extend the systems month to month, or train your owner to take over.
Monthly
If what we build doesn't pay for itself in 90 days, we keep working until it does.How we price →
14/ Fit
Who wework with.
A good fit
- B2B tech: SaaS, AI, fintech, insurtech, cybersecurity and compliance
- Selling to mid-market and enterprise, with deals worth a sales cycle
- A sales team ready to take the meetings
- Selling into the UK, EU, Switzerland or the US
- Leadership that wants to own the system, not rent it
Not a fit
- B2C or low-ticket transactional sales
- Pay-per-meeting arrangements
- Office automation unrelated to revenue
- Teams that want volume over relevance
15/ FAQ
Questions buyersask us.
What is a forward-deployed GTM engineer?
An engineer who works inside your company, in your tools, with access to your data and a seat in your Slack. They build the go-to-market engine, run it with you, and train the person who will own it.
How is this different from a lead-gen agency?
A lead-gen agency runs campaigns on its own tools and keeps the know-how. We build in your stack, you own the data and the workflows, and the system keeps working after we leave.
How fast does it go live?
Most first systems are live about three weeks after kickoff. Reply rates are visible from the first sends.
What does it cost?
Builds are a fixed fee, scoped on the first call once the payback is clear. Ongoing operation is billed monthly. If what we build doesn't pay for itself in 90 days, we keep working until it does.
Do you work with our existing CRM and tools?
Yes. We work in HubSpot and the main data, signal and sequencing tools. Where a layer is missing, we recommend the simplest option and set it up in your account.
Where does AI fit in?
Inside the workflows: research, enrichment, scoring and first drafts. People review what goes out, and every send is judged on human replies.
What happens after handover?
Your owner gets a runbook, recorded walkthroughs and a direct line to us. You can keep us on to operate the system or run it yourselves.
Which markets do you cover?
We run systems for teams selling into the UK, the EU, Switzerland and the US.
Bring one numberyou want to move.
On a 30-minute call we look at your stack and your pipeline target, and tell you which system we'd deploy first and what it would cost. If we're not the right fit, we'll say so.
Book a scoping call →or email andrej@binaryflow.co