Umoto / Case study
Umoto · UK · Garage management platform and partner network for independent garages, with a free app for drivers
Go-to-market plan · Meta ads · Funnel & landing pages · Founder video · Data
Umoto needed a steady flow of independent garages applying to join its network. Garage owners don't buy software features, and almost nobody in the category was advertising on Meta, so there was nothing to copy.
Funnel design, competitor research and new messaging built on three promises: belong to a network, earn more from existing customers, give drivers a better experience.
Landing pages and a 60-second "does your garage qualify" form that screens on ramps, team size and goals before a call is booked.
Instant Form campaigns across England using interest audiences, page-admin audiences and remarketing, with creative tested ad by ad.
Founder videos with Kevin, partner testimonials and an Instagram content batch. Kevin's video became the top lead source.
A UK garage dataset, scraped, enriched and tagged by the software each garage already uses, to sharpen targeting.
SEO & AEO · LinkedIn outreach · Google Ads · Founder content · Reporting
GDPRLocal: Page-by-page rewrites of titles, direct answers, FAQ schema and internal links, written for Google and for AI search (ChatGPT, Claude, Google AI Overviews).
Cold email · Google Ads · Landing pages · LinkedIn retargeting
Capital Pad: Smartlead across 18 mailboxes, with separate tracks for sponsors (searchers, independent sponsors, conference attendees) and investors. Non-repliers get re-engaged with fresh angles.
Data pipeline · Cold email · LinkedIn outreach · CRM reactivation
MS Energy: We find the right buildings before the people. Land Registry ownership, EPC floor areas, ESOS energy audits and solar planning data combined into one target list. Contacts are added afterwards.
Start with a conversation about your team and your goals.