The Play
Founder content that warms every cold touch.
The best outbound is to an audience that already knows you. We build the engine that turns the founder's voice into a steady stream of LinkedIn posts, newsletters, and proof, so cold outreach lands warmer and replies compound.
What it is.
A B2B content engine is the system that captures the founder's thinking, turns it into publishable content with AI assistance, distributes it on the channels buyers use, and ties engagement back to outbound so warm prospects get reached fast.
What we build.
Founder voice capture
A simple weekly cadence (voice notes, calls, or short transcripts) becomes the raw material. No founder writing required.
AI drafting on your voice
Claude drafts LinkedIn posts, newsletter sections, and short essays in the founder's actual voice, then a human edits to ship.
Repurposing pipeline
One source idea becomes a LinkedIn post, a newsletter, a website asset, and outbound copy. Nothing gets written twice.
Distribution
Scheduled posting, engagement workflows, and tracking of which posts actually drove profile visits, replies, and pipeline.
Outbound integration
Content engagers and profile viewers feed straight into the signal-based outbound engine so warm prospects get reached fast.
Outcomes.
Warmer cold outreach, more inbound replies from people who have seen your content, and a founder brand that compounds. We tie content into the outbound engine so the work shows up in pipeline, not just impressions.
Built on your stack.
- ✓Claude
- ✓n8n
- ✓Make
- ✓Beehiiv
- ✓Notion
- ✓HubSpot
- ✓No lock-in. Your team owns it.
FAQ
B2B content, answered straight.
Why pair content with outbound?
Content lowers the temperature of every cold touch. A prospect who has seen your name or read a useful post is far more likely to reply. Outbound to an audience that already knows you is not really cold.
Do I have to write the posts myself?
No. The founder records a voice note or has a short call. AI drafts on the founder's voice, and a human edits before publishing. The output sounds like you because the source is you.
Will AI-written content hurt my brand?
Only if it is generic. We use the founder's actual ideas and voice as the source. AI drafts to speed up the work, but the substance is real and a human ships it.
What channels do you cover?
LinkedIn first (where B2B buyers spend time), then newsletter and longer-form pieces that compound in search and AI answers.
How is this measured?
Profile visits, post engagement that fits your ICP, content-attributed pipeline, and how much warmer your outbound replies get.