The Play
Reach in-market buyers while the signal is still warm.
Most outbound is sent to people who are not buying. We build the system that turns real buying signals into triggered, personalized outreach, so your team spends time on accounts that are actually in-market.
What it is.
A signal-based outbound engine watches for real buying signals (website visits, LinkedIn engagement, hiring, funding, competitor adoption), scores the account in real time, and triggers the right play (a sequence, a Slack alert, or a founder touch) before the signal decays.
What we build.
Signal capture
RB2B identifies target-account website visitors. PhantomBuster captures LinkedIn profile viewers and post engagers. Hiring and funding signals pulled on a schedule.
Scoring and enrichment
Clay confirms ICP fit, finds the right contact, and enriches with the data your message needs to be relevant.
Triggered sequences
Qualifying signals drop accounts into Smartlead sequences with messaging matched to the signal type and awareness stage.
Human-in-the-loop alerts
High-intent signals trigger Slack alerts with full context so a founder or rep can step in personally within the in-market window.
Reply routing
Positive replies are detected, segmented, and routed to the right person to book the meeting.
Outcomes.
More meetings from the same target list, faster speed-to-lead on in-market accounts, and less time spent on cold prospects who were never going to reply. We tie the build to a meeting or pipeline number and guarantee payback within 90 days. For a deeper diagnosis of stalled sequences, see why AI automation outreach fails. Picking the tooling for signals and enrichment? Read Clay vs Apollo.
Built on your stack.
- ✓RB2B
- ✓Clay
- ✓Smartlead
- ✓PhantomBuster
- ✓n8n
- ✓HubSpot
- ✓Slack
- ✓No lock-in. Your team owns it.
FAQ
Signal-based outbound, answered straight.
What is signal-based outbound?
Outreach triggered by real buying signals such as website visits, LinkedIn engagement, hiring, or funding, rather than working a static cold list. It books more meetings because you reach buyers while they are in-market.
Which signals are worth acting on?
Pricing-page visits, repeat product-page visits, LinkedIn engagement with relevant content, hiring for relevant roles, recent funding, and competitor tool adoption. We pick the few signals that match your ICP and skip the noise.
Does this replace cold email?
No. It prioritizes who you reach and informs what you say. Cold email and LinkedIn are still the channels, but the targeting and timing come from signals.
How is this different from intent data?
Most intent data is aggregated and noisy. We act on first-party signals (your own site, your own LinkedIn engagement) so the timing is precise and the context is real.
How fast can it go live?
We scope the work in the first meeting. A full signal-based outbound engine typically goes live in about three weeks.