A full outbound engine for UK industrial energy sales

MS Energy · UK · Fully funded on-site solar, battery and CHP for manufacturing, logistics, cold storage and care sites

Data pipeline · Cold email · LinkedIn outreach · CRM reactivation

2,077owner-occupied sites mapped

6,700+emails in the first 2 months

450companies reactivated from lost deals

The challenge

MS Energy sells zero-CapEx on-site power, which only works for businesses that own their site and use a lot of energy. Off-the-shelf lists were full of tenants, wrong-fit roles and companies that already had solar. There was no outbound function to start from.

What we built

Site-first data pipeline

We find the right buildings before the people. Land Registry ownership, EPC floor areas, ESOS energy audits and solar planning data combined into one target list. Contacts are added afterwards.

Email infrastructure

Microsoft mailboxes matched to an Outlook-heavy audience, with campaigns split by industry and site type.

LinkedIn engine

HeyReach on the MS Energy team's own profiles: warm-up, connection request, then a 3-step sequence. Non-responders are handed to email and the client's caller.

CRM reactivation

Six years of lost opportunities cleaned, re-enriched and put back into campaigns.

Daily KPI checks

Every angle is judged on human replies, not opens. What doesn't work is cut within a week.

The results

2,077 owner-occupied sites mapped across 1,245 companies
6,700+ cold emails in the first 2 months at ~1% bounce
15%+ LinkedIn acceptance and ~10% reply rate
450 companies brought back from 6 years of lost deals

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