Capital Pad / Case study
Capital Pad · US · Platform connecting independent sponsors with accredited investors on PE co-investments
Cold email · Google Ads · Landing pages · LinkedIn retargeting
Capital Pad serves two audiences on one platform: deal sponsors and accredited investors. Both are small, hard to reach and wary of cold outreach. They needed steady sign-ups from both sides at a cost per sign-up that made sense.
Smartlead across 18 mailboxes, with separate tracks for sponsors (searchers, independent sponsors, conference attendees) and investors. Non-repliers get re-engaged with fresh angles.
Event attendee lists turned into targeted sequences. These reply at 20–25%, against 5–6% for cold lists.
Search campaigns optimised for platform sign-ups, with conversion tracking wired into the product.
Sponsor pages consolidated into one independent sponsor page, with old URLs redirected.
HeyReach campaigns that follow up with website visitors.
SEO & AEO · LinkedIn outreach · Google Ads · Founder content · Reporting
GDPRLocal: Page-by-page rewrites of titles, direct answers, FAQ schema and internal links, written for Google and for AI search (ChatGPT, Claude, Google AI Overviews).
Go-to-market plan · Meta ads · Funnel & landing pages · Founder video · Data
Umoto: Funnel design, competitor research and new messaging built on three promises: belong to a network, earn more from existing customers, give drivers a better experience.
Data pipeline · Cold email · LinkedIn outreach · CRM reactivation
MS Energy: We find the right buildings before the people. Land Registry ownership, EPC floor areas, ESOS energy audits and solar planning data combined into one target list. Contacts are added afterwards.
Start with a conversation about your team and your goals.