The Play
A 2-minute brief of what actually moved.
Your team can't read 40 newsletters and watch every competitor page. We build the pipeline that does it for them, then ships a short, ranked brief to Slack every morning.
What it is.
Competitor sales intelligence is the system that watches your competitors and your industry continuously, ranks what actually matters, and delivers a short daily brief to the team so strategy decisions are based on real signal, not vibes.
What we build.
Competitor scraping
Apify watches competitor pricing pages, changelogs, careers pages, and key landing pages, flagging meaningful changes.
Industry RSS coverage
Every news outlet, analyst, and substack relevant to your space pulled into one feed, deduped, and ranked by relevance to your ICP.
AI-drafted brief
A Claude pass turns the raw feed into a 2-minute brief: what changed, why it matters, what to do about it.
Notion archive
Every brief lands in a structured Notion table so the team can search past intel by competitor, theme, or week.
Slack delivery
The brief lands in Slack each morning. Big moves trigger an immediate alert instead of waiting for the next brief.
Outcomes.
Faster response to competitor moves, fresh outbound and content angles every week, and a team that actually knows what's happening in the market without spending hours on research.
Built on your stack.
- ✓Apify
- ✓RSS
- ✓Claude
- ✓Notion
- ✓Slack
- ✓n8n
- ✓No lock-in. Your team owns it.
FAQ
Competitor intel, answered straight.
Why not just read the newsletters yourself?
Because nobody does. 40 newsletters become 0 read newsletters by week three. A 2-minute Slack brief, every morning, gets read.
What kinds of competitor moves does it catch?
Pricing changes, new product pages, positioning shifts, hiring patterns (sales vs engineering), and meaningful landing page or homepage rewrites.
Does this replace a research analyst?
It replaces the daily grind. A human analyst is still better at deep-dive strategic reads; this gives them the signal to dive into.
Can the brief feed outbound or content?
Yes. A competitor pricing change becomes an outbound angle. A hiring spike becomes a content angle. We can wire those handoffs explicitly.
How fast can it go live?
We scope the work in the first meeting. The full intel pipeline typically goes live in about two weeks.